Need for Speed Rivals for the Xbox 360 is an open-world racing game set in the fictional location of Redview County, where a high-speed rivalry between street racers and the police plays out. Players can choose to play as either a racer or a cop, each with their own progression system, challenges, and rewards.

As a racer, your goal is to earn Speed Points by participating in illegal races, evading the police, and driving dangerously. The more reckless your driving, the higher your reward—but with greater risk of being caught. As a cop, your objective is to stop racers by using tools like spike strips, roadblocks, and EMPs to bring them down.

The game features fast-paced chases, seamless multiplayer with “AllDrive” (where players can encounter others in real-time), and a variety of high-performance cars to unlock and customize. Need for Speed Rivals mixes high-octane racing action with a cat-and-mouse dynamic, making every chase a thrilling experience.